Being an email marketing reseller is similar to becoming an SEO reseller, where a company will outsource such services to a company that specializes in them. If you choose to resell email marketing services, you can expand your business. Your business can offer the service to your client while partaking of it as well. Email marketing and email marketing reselling is very popular for many reasons, experiencing steady growth since the advent of email. Firstly, because most people have email accounts, email marketing provides businesses with a faster, more convenient, and cheaper method of conveying important information. Secondly, becoming an email marketing reseller allows you to offer these convenient services, packaging them with your original offerings, to your customers without having to do the work yourself. Finally, email marketing can be a tricky business and becoming an email marketing reseller allows you to offer the services without having to navigate the intricacies of the field yourself.
Email marketing is cheaper because you don’t have to print out physical copies for each client, saving on the costs of paper and ink. It is also more convenient because you can type and click, and you no longer have to address and lick each envelope and fold each packet of papers for each customer. The important information or advertising will also arrive at its destination within minutes of clicking the “Send” button, instead of arriving two to three days after being dropped at the post office. These and the other advantages of email marketing can be utilized by your firm to increase the appeal of your current service offerings.
Most email marketing resellers do so under a white label, which allows the reseller to keep the company that is running the campaign unknown, just like a white label SEO reseller does. It is a business opportunity relatively free of responsibility, as you arrange the sale and provide customer service, but it offers you the ability to increase your business and your client base.