It may surprise you to learn that online search engine users rarely bother to click on paid ads. What may be even more shocking in that approximately 75 percent of people conducting online searches do not click beyond the first page of their search engine results because they have already found what they are looking for on page one. For a small business owner like you, these facts can be discouraging, particularly if your search marketing strategy leans heavily on paid advertising.
The fact of the matter is that nearly 40 percent of of all customers arrive at a website via search engine. If your online search marketing endeavors are not up to snuff, you are losing customers, plain and simple. It does not have to be this way, however. If you know that your search marketing activities are not bearing fruit, you can join the 30 percent of all businesses that outsource some portion of social media and search marketing to a firm specializing in SEO. That number is up 2 percent from 2011, and is only expected to continue its upward trajectory.
When it comes down to it, many small business owners have very little understanding of what Search Engine Optimization and search marketing are and how these endeavors can be a value add for their companies. As a small business owner, you might be an expert in your own field, but that does not guarantee that your know diddlysquat about search marketing or effective search engine optimization. So why on earth would you not seek out an organization that can help you?
Lets face facts. Unless you are on page one of keyword SERPs, your search marketing strategy is probably not all that it could be. Therefore, you should consider making a change, and that change should involve hiring the best search marketing firm you can afford. That is the course of action you need to take in order to stay competitive.
At the moment, 7 percent of all retail sales are comprised of sales made online, but by 2016, that number is expected to hit 9 percent, and it is only going to climb from there. For your company to maintain its bottom line, you need to obtain the services of the best search marketing professional available who can improve the overarching quality of your website and increase content visibility. Doing so should have a measurable effect on your search engine rankings, which will in turn increase sales.